Luxury vinyl plank (LVP) flooring is one of the most popular types of luxury vinyl floors among homeowners in 2025 because it’s durable, waterproof, affordable, and designed with incredibly realistic wood looks. LVP is considered a good, solid alternative to hardwood, but quality can vary among manufacturers. The brand you select makes a huge difference to its performance, appearance, and long-term worth.
As a trusted retailer with over 15 years of experience in the flooring industry, I have seen firsthand how the right vinyl plank brand can transform a home and how the wrong choice can lead to disappointment. That’s why I put this guide together. It highlights the best waterproof luxury vinyl flooring brands available today, based on years of experience helping homeowners and designers find flooring that fits their needs.
Here Are the Top 7 Luxury Vinyl Flooring Brands:
- Karndean Flooring: Overall Best Seller
- Legante Flooring: Most Affordable
- GemCore Flooring: Kids & Pet Friendly
- Republic Flooring: Heavy-Duty Performance
- AquaProof Waterproof Flooring: DIY-Friendly
- Urban Floor: Modern Style
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Americano Grande WPC: Ultra-Durable for Active Homes
Read on to know more about these vinyl flooring manufacturers and what might be the best fit for your space.
1. Karndean Flooring
Best for: homeowners who want premium, realistic wood looks with long-term warranties.
Karndean flooring is the name I recommend most often when it comes to top LVP brands. As a global manufacturer of premium vinyl flooring, Karndean, a UK-based manufacturer, has built its reputation on old-fashioned craftsmanship, attention to detail, and adhering so closely to designs that the material could pass for natural wood.
Their collection includes everything from rustic oaks to modern grays - offering homeowners an incredibly diverse choice of styles that should suit almost any interior. Many of their planks come with lifetime residential warranties and offer a variety of wear layer thicknesses, which means you can choose the right balance of performance and price for your space.
2. Legante Flooring
Best for: Budget-conscious buyers looking for style + waterproof performance.
Over the years, I have met plenty of homeowners who need something that looks good, holds up well, and doesn’t stretch the budget too far. In that case, Legante Flooring is one I often recommend.
Legante is distributed across the U.S. market and makes vinyl plank collections that are stylish but practical. You still get the waterproof protection and the realistic wood looks that people love about LVP, but at a price that works for every project, be it updating a rental, finishing a basement, or renovating an entire home on a tighter budget.
I have recommended Legante to families who needed reliable flooring without overspending, and it’s always delivered.
3. GemCore Floor by Reward
Best for: Active households needing ultra-durable SPC construction.
GemCore Flooring is the best floor option if you have kids running around or pets who treat your floors like their personal playground. GemCore is manufactured by Reward Flooring (Galleher, LLC), one of the oldest flooring distributors in California.
As one of the best vinyl flooring manufacturers, GemCore offers floors that are built with an SPC core, making their planks tougher and more stable than standard vinyl. This strong build makes them handle scratches, spills, and daily wear without showing damage the way cheaper floors often do. I have seen it hold up beautifully in homes with dogs, toddlers, and even heavy foot traffic.
GemCore offers wood-look designs that don’t feel “fake,” so you don’t have to sacrifice style for strength. It’s a brand I often suggest to families who want peace of mind knowing their floors will keep up with a busy lifestyle.
4. Republic Flooring
Best for: high-traffic areas and even light commercial settings.
If you are dealing with busy hallways, open living areas, or even a small business space, you definitely want something that won’t buckle under pressure. That’s exactly why I recommend Republic Flooring.
Republic, a California company specializing in rigid core vinyl planks, has designed its products to handle heavy foot traffic without compromising stability. The SPC construction keeps the planks from expanding or shifting, even in places where temperature and moisture can be an issue. In my experience, it’s one of those brands that performs just as well in a busy home as it does in a light commercial setting.
On top of strength, Republic also offers a wide mix of modern wood-look designs, so you don’t have to compromise on style while choosing durability.
5. AquaProof Waterproof Flooring
Best for: homeowners who prefer easy DIY installations (kitchens, bathrooms, basements).
AquaProof Flooring is one of those brands that make it a whole lot easier to go the DIY route.
The click-lock installation system sets AquaProof flooring apart. Their planks are designed to snap together without glue or nails, allowing you to tackle a kitchen, bathroom, or basement project over the weekend without needing any professional installer or tools. I have seen plenty of homeowners handle it themselves and end up with results that look like they were professionally done.
AquaProof planks are fully waterproof, so they are built to handle moisture and spills without swelling or warping. That combination of durability and easy installation makes it one of my go-to recommendations for anyone who enjoys hands-on projects.
6. Urban Floor
Best For: Trendy, contemporary spaces at competitive wholesale pricing
If your home leans more on the modern side with clean lines, fresh colors, and contemporary furniture, then Urban Floor Vinyl is definitely a brand worth looking at. Their designs feel current and stylish, with tones and textures that really work well in apartments, condos, or updated family homes.
One thing I like about Urban Floor is that they offer planks that are both waterproof and durable, but without the higher price tag you often see from premium brands. It makes them a smart option if you’re going for a modern look but don’t want to spend a fortune.
I’ve recommended this brand to homeowners who wanted their space to feel more “designer” without blowing the budget, and it’s always been a good fit.
7. Americano Grande
Best for: Busy families needing comfort + strength (extra-wide planks, 30-mil wear layers, acoustic padding)
When you have a full house, kids, pets, and guests coming and going, then your floors don’t get much of a break. That’s why I often recommend Americano Grande WPC Vinyl Floors for active homes.
These planks are built wider and longer than standard vinyl, which not only makes rooms look bigger but also adds a really bold, upscale feel. Underneath, you’ll find a 30-mil wear layer and an acoustic pad, so you’re getting both toughness and comfort. The padding also helps soften the sound of footsteps, which makes a noticeable difference in busy households.
In short, Americano Grande is one of those collections that can handle daily life without losing its good looks.
How to Choose the Right LVP Brand
When selecting luxury vinyl plank flooring, asking the right questions ensures you get the perfect match for your home. For many homeowners, comparing different vinyl flooring collections is the first step to understanding which brands offer the right balance of durability, comfort, and style. Before recommending a LVP brand to my clients, I always consider several critical factors:
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What level of durability do I need? Consider kids, pets, and heavy foot traffic when comparing wear layers.
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Do I prefer SPC or WPC construction? SPC offers superior rigidity, while WPC provides added comfort underfoot.
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What’s my budget range? Knowing your budget helps narrow down brands that fit both quality and price.
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Do I need DIY-friendly installation or professional help? Some LVP lines feature simple click-lock systems, while others may require expert installers.
- Which style or look best matches my home? Explore wood, stone, and modern finishes that complement your space.
FAQs
Which luxury vinyl plank brand is the most durable?
Republic and GemCore are the most durable, with rigid SPC cores that handle heavy use, kids, and pets.
Which is the cheap LVP brand?
Legante Flooring is the most affordable, offering waterproof planks with good style at budget pricing.
Which is the most expensive luxury vinyl plank brand?
Karndean is the most premium, known for its craftsmanship, realistic designs, and lifetime warranties.
Which LVP brand gives the best value for money?
Legante offers the best balance of price and performance, while Urban Floor combines modern style with fair costs.
Conclusion
Luxury vinyl plank flooring is one of the top options for the homeowner who wants both form and function in their spaces.
At the end of the day, the best LVP brand is the one that makes your home more comfortable, more beautiful, and better adapted to how you live.
If you are ready to explore these options, I’d be glad to guide you personally. Start with Karndean or Republic if durability is top of mind, or Urban Floor if style matters most. Call at (833) 378-4559 for any further flooring-related inquiries.
